Content comes first
Prepare at least 9–12 pieces of real, consistent content before considering follower presentation.
PROFILE READINESS / Instagram
For DTC sites, global brands, and trade-show outreach. Evaluate content completeness, visible profile scale, and short-term retention rules.
Prepare at least 9–12 pieces of real, consistent content before considering follower presentation.
Follower scale should match posting frequency, engagement, and the brand's current stage.
A one-off test may suit basic service; an active campaign may need a refill window.
Support the baseline presentation of a new profile once its real content is ready.
Provide a clearer short-term retention policy for profiles supporting ongoing campaigns or creator outreach.
Add a visible view layer to a finished Reel for a small-budget content test.
Add visible save activity to a priority Reel as part of a measured campaign mix.
Add visible reach and impression counts to a public post for a consistent campaign review baseline.